"This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management, and shows how these techniques can be applied to marketing management. The analytical approach used reinforces the concepts introduced. Detailed discussions of the interpretation of results are ..."
"This volume directly applies discussion of expert systems and computer simulation models to the area of marketing management. Drawing on original research, the authors show how the use of knowledge-based systems and computerized modelling procedures can improve managerial decision-making. The first section looks at the concepts involved, giving examples of spreadsheets and databases, and a review of marketing expert systems. The second ..."
"Das Dynamische Reifungsmodell der Bindung und AnpassungBroschiertes BuchMenschliche Bindung ist überlebenswichtig. Die Bindungserfahrung beeinflusst entscheidend soziales Miteinander, seelische Gesundheit und neuronale Prozesse. Neuere theoretische Überlegungen basieren auf der Annahme, dass jede Form von Bindungsverhalten eine Anpassungsleistung des Einzelnen an seine Umgebung darstellt, und überwinden die mittlerweile hinderlich gewor ..."
A Valuation for All Seasons A Practical Guide to Valuation for Housing Associations von R.G. Petty, Chris Baldwin, FionaDavies Paperback, 71 Seiten, Veröffentlicht 2003 von National Housing Federation ISBN-13: 978-0-86297-487-9, ISBN: 0-86297-487-9
"This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management."
"The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and ..."
Celtic Christian Spirituality An Anthology of Medieval and Modern Sources von Oliver Davies, Fiona Bowie Paperback, 244 Seiten, Veröffentlicht 1995 von Continuum Intl Pub Group ISBN-13: 978-0-8264-0835-8, ISBN: 0-8264-0835-4